There's a reason that successful companies spend between 5-25% of revenue on marketing depending upon industry category (15-20% for startups). Because it's crucial for maintaining sustained commercial success. After all, today's marketplace is a digital one. A strong R&D department and a robust salesforce isn't enough to compete when you're up against companies who are out in front of their clients and prospects on a weekly, if not daily, basis.
"Marketing and innovation produce results;
all the rest are costs. Marketing is the distinguishing, unique function of the business." -- Peter Drucker
Defining a clear, strong brand is crucial for elevating your business above the competition. I'll work with you to build an authentic, representative point of view that will be conveyed visually, narratively and socially. My breadth of operational experience in both the for-profit and non-profit worlds adds to my ability to understand your goals and drive success.
“I want to fix things, and help people. Little gives me more satisfaction than when I'm able to conjure a creative solution, then lead execution-to-launch on projects that positively affect both stakeholders and end users. My desire to improve outcomes is what has led me into UI/UX/AI design, marketing, training and communications. To me, it's all along the same pathway.”
Unleash potential with a defined strategic process in branding, digital solutions, training, video, social media and PR.
Logo ideation, color/visual themes, messaging and slogans, competitive analysis, market positioning, event design, brand refresh...
Concept strategy, content creation, structural development, responsive design, image optimization, meta code, video, launch...
Client messaging, press releases, presentations, speechwriting, social media, scripts, manuals, media relations, launch events...
New product design and workflow, visual connectivity, project leadership, functional improvements, AI integration, QA testing...
Script editing, budget oversight, training production planning, on-set direction, editing, sound and visual design, web embed...
LinkedIn site design, posts, email campaigns, blog content, press outreach, article placements, industry awards, conferences...
I offer a variety of ways I can help solve your problems and satisfy your needs.
I jump in as a valuable member of an in-place team, and am happy to lead a group, or be part of one. Choose between marketing, communications, media, or technology consulting.
An ideal option for a la carte requests such as a site design/build, logo creation, video work, new product launch, brand refresh, training projects, UI/UX overhaul, or technology builds.
As your fractional CMO, I lead, create, execute and communicate all marketing, branding and communication activities. It's like having an entire agency at your disposal.
